Industry issues

Industry issues - Highlights

Industry issues

  1.    Webinar: AVMSD revision
    Self-regulation

    Webinar: AVMSD revision

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

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  2.    APEC continues focus on ad standards
    Self-regulation

    APEC continues focus on ad standards

    On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…

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  3.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  4.    Implementation Guide for Marketing Communications to Children Commitment
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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  5. Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

    Read more about "Alcohol Marketing: 2015 Year in Review"
  6.    Digital Governance Exchange: Priorities for 2016
    Digital policy

    Digital Governance Exchange: Priorities for 2016

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

    Read more about "Digital Governance Exchange: Priorities for 2016"
  7.    Delivering Value to Consumers from data
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

    Read more about "Delivering Value to Consumers from data"
  8.    Keeping a cool head amidst bulging waistlines
    Food marketing

    Keeping a cool head amidst bulging waistlines

    Read more about "Keeping a cool head amidst bulging waistlines"
  9.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  10. Food marketing

    EU kids see less and less food ads on TV

    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
    Read more about "EU kids see less and less food ads on TV "
  11. Digital policy

    A penny for your habits

    Read more about "A penny for your habits"
  12.    APEC makes case for advertising self-regulation
    Self-regulation

    APEC makes case for advertising self-regulation

    For the first time in its twenty-five year history, Asia-Pacific Economic Cooperation (APEC) looks to promote coherent advertising…

    Read more about "APEC makes case for advertising self-regulation"

Upcoming events

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  1. IFBA M2K - Monthly Call

    Remote Belgium

    01 Sep 2020

    International Food and Beverage Alliance

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  2. WFA Summer Drinks

    Brussels Belgium

    02 Sep 2020

    Join us for an informal drink and catch up at our Brussels office from 6 pm.

    More details to follow!

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  4. WFA’s Programmatic & Data Forum provides client-side marketers in global programmatic, adtech, martech and media roles the opportunity to exchange and address common programmatic challenges, and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.

    More information Register for this meeting

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