Industry issues

Industry issues

  1. Digital policy

    Decision time on big data

    Regulators worldwide are setting new rules to protect consumers' interests in the age of big data. We can't simply reapply old…
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  2. Self-regulation

    WFA participates in APEC Dialogue on Advertising Self-Regulation

    Representatives from countries across APEC have gathered for two days of meetings designed to facilitate the sharing of information…

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  3.    An advertising supported internet system
    Value of advertising

    An advertising supported internet system

     

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  4.    Report on Advertising as an economic growth engine
    Value of advertising

    Report on Advertising as an economic growth engine

     

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  5.    The proof that food marketing self-regulation works
    Food marketing

    The proof that food marketing self-regulation works

  6.    Why the ad industry needs media literacy
    Marketing to children

    Why the ad industry needs media literacy

    There will always be brands of intrinsic appeal, interest and value to kids. And so there should be. Imagine how colourless…

    Read more about "Why the ad industry needs media literacy"
  7.    Op-ed on regulatory challenge for food advertisers
    Food marketing

    Op-ed on regulatory challenge for food advertisers

     

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  8.    Advertising the scapegoat for societal ills
    Value of advertising

    Advertising the scapegoat for societal ills

     

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  9.    International Chamber of Commerce Code - Intro (2011)
    Self-regulation

    International Chamber of Commerce Code - Intro (2011)

    This new ICC Code addresses the current need for a single “Consolidated ICC Code of Advertising and Marketing Communication…

    Read more about "International Chamber of Commerce Code - Intro (2011)"
  10.    Best Practice on Online Behavioural Advertising (2011)
    ProgrammaticDigital policySelf-regulation

    Best Practice on Online Behavioural Advertising (2011)

    EASA Best practice recommendation for a european industry-wide self-regulatory standard and compliance mechanism for consumer…

    Read more about "Best Practice on Online Behavioural Advertising (2011)"
  11.    What advertisers want from online audience measurement (2009)
    Audience measurementMedia measurement

    What advertisers want from online audience measurement (2009)

    The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…

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  12.    Global Guidelines for Outdoor Audience Measurement (2009)
    Audience measurementMedia measurementData & analytics

    Global Guidelines for Outdoor Audience Measurement (2009)

    These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…

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Upcoming events

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  1. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. Responsible Marketing Pact

    Brussels Belgium

    18 Feb 2020

    The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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