Industry issues

Industry issues

  1.    Experts make the case for greater diversity and inclusion in marketing
    Gender & diversity

    Experts make the case for greater diversity and inclusion in marketing

    To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…

    Read more about "Experts make the case for greater diversity and inclusion in marketing"
  2.    Brand safety in the COVID-19 era
    Brand safetyBrand safety

    Brand safety in the COVID-19 era

    Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…

    Read more about "Brand safety in the COVID-19 era"
  3.    Advertisers under pressure over Coronavirus reaction
    Brand safetyBrand safetyValue of advertising

    Advertisers under pressure over Coronavirus reaction

    Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…

    Read more about "Advertisers under pressure over Coronavirus reaction"
  4.    WFA amendment suggestions on EU ePrivacy Regulation
    Digital policyData collection & privacy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

    Read more about "WFA amendment suggestions on EU ePrivacy Regulation"
  5.    Webinar: The evolution of digital standards
    Ad fraud & verificationAudience measurementBrand safetyBrand safety

    Webinar: The evolution of digital standards

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…

    Read more about "Webinar: The evolution of digital standards"
  6.    Webinar: The EU Pledge - a practical guide for marketers
    Digital policyFood marketingSelf-regulationMarketing to children

    Webinar: The EU Pledge - a practical guide for marketers

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

    Read more about "Webinar: The EU Pledge - a practical guide for marketers"
  7.    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Food marketingSelf-regulationMarketing to childrenMarketing law

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

    Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"
  8.    A Marketer's Approach to Diversity and Inclusion
    Gender & diversity

    A Marketer's Approach to Diversity and Inclusion

    This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…

    Read more about "A Marketer's Approach to Diversity and Inclusion"
  9.    WFA position on data and privacy
    Digital policySelf-regulation

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  10.    WFA submission - Report on the application of the GDPR
    Digital policyMarketing lawData collection & privacy

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  11.    Position Paper on EU ePrivacy Regulation
    Digital policyData collection & privacy

    Position Paper on EU ePrivacy Regulation

    This is WFA’s position on the revision of the EU ePrivacy Directive.

    Read more about "Position Paper on EU ePrivacy Regulation"
  12.    Survey: Data ethics (2020)
    Digital policyData collection & privacy

    Survey: Data ethics (2020)

    WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

    Read more about "Survey: Data ethics (2020)"

Upcoming events

See all events
  1. The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.

    More information Register for this meeting

  2. The Global TV Group and egta invite you to an Online Talk where Peter Field will summarise the main findings of his study 'Advertising in Recession', sharing much-needed insights with all players in the advertising industry.

    More information Register for this meeting

  3. One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

     

    More information Register for this meeting

  4. Policy Action Group

    26 May 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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