Industry issues - page 2

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Industry issues

  1.    RAC Programme Meeting Overview (May 2021)
    Food marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (May 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.

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  2.    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Diversity & InclusionBrand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  3.    Spotlight: Diversity & Inclusion in the Production Landscape
    Diversity & InclusionProductionMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  4.    One year after George Floyd
    Diversity & Inclusion

    One year after George Floyd

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…

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  5.    PAG Meeting Overview (April 2021)
    Digital policyDiversity & InclusionMarketing law

    PAG Meeting Overview (April 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

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  6.    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?
    Digital policyMarketing law

    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?

    WFA has developed a brief summary of the EU Digital Services Act and Digital Markets Act proposals which outlines why they are…

    Read more about "The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?"
  7.    GARM Aggregated Measurement Report - April 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - April 2021

    The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…

    Read more about "GARM Aggregated Measurement Report - April 2021"
  8.    DSA Task Force Meeting Overview (April 2021)
    Digital policyMarketing law

    DSA Task Force Meeting Overview (April 2021)

    The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (April 2021)"
  9.    WFA responses to EU public consultation on a Digital Levy
    Digital policy

    WFA responses to EU public consultation on a Digital Levy

    WFA responses to the European Commission consultation on an EU digital levy

    Read more about "WFA responses to EU public consultation on a Digital Levy"
  10.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  11.    WFA position paper on the EU Digital Services Act
    Digital policyMarketing law

    WFA position paper on the EU Digital Services Act

    WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and…

    Read more about "WFA position paper on the EU Digital Services Act"
  12.    WFA global position on advertiser access to data in the digital advertising market
    Digital policyMarketing lawData-driven marketing

    WFA global position on advertiser access to data in the digital advertising market

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…

    Read more about "WFA global position on advertiser access to data in the digital advertising market"

Upcoming events

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  1. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

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  2. Open to all GARM members

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  3. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

    More information Register for this meeting

  4. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

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