Industry issues - page 2
Industry issues
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Marketing operationsOrganisation & structureCMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
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Food marketingSelf-regulationMarketing to childrenWebinar: IFBA’s Enhanced Responsible Marketing Policy
Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…
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Digital policyIt's time to regulate the digital ad market
Read more about "It's time to regulate the digital ad market"The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
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Digital policyMarketing lawDSA/DMA Task Force Meeting Overview (October 2021)
Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a…
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Digital policyData collection & privacyWebinar | Economist Impact presents The World Ahead: 2022
Read more about "Webinar | Economist Impact presents The World Ahead: 2022"The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safetySpotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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Digital policyMarketing lawData collection & privacyPAG Meeting Overview (September 2021)
Read more about "PAG Meeting Overview (September 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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Digital policyData collection & privacyWebinar | Privacy in China: The new Personal Information Protection Law (PIPL)
Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
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Food marketingMarketing to childrenMarketing lawRAC Programme Meeting Overview (September 2021)
Read more about "RAC Programme Meeting Overview (September 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.
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Is it an advantage to be a woman in marketing?
Read more about "Is it an advantage to be a woman in marketing?"Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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Brand safetyBrand safetyWebinar: How national associations can get involved in GARM
Read more about "Webinar: How national associations can get involved in GARM"In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…
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Digital policyMarketing lawData collection & privacyDGX meeting overview (September 2021)
Read more about "DGX meeting overview (September 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Boasting over a 1400 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Join us for the launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
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There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture