Industry issues
Industry issues
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Digital policyMarketing lawThe EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?
Read more about "The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?"WFA has developed a brief summary of the EU Digital Services Act and Digital Markets Act proposals which outlines why they are…
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Digital policyWFA response to EDPB consultation
Read more about "WFA response to EDPB consultation"WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with…
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Food marketingMarketing to children2020’s top trends in food marketing regulation
Read more about "2020’s top trends in food marketing regulation"WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation
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Digital policyMarketing lawData collection & privacyDGX meeting overview (December 2020)
Read more about "DGX meeting overview (December 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
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Food marketingMarketing lawWebinar: 10 trends shaping food marketing regulation in 2020
Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity…
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Digital policyAlcohol marketingSelf-regulationMarketing lawGlobal Alcohol Advertising Heatmap
Read more about "Global Alcohol Advertising Heatmap"A tool providing a snapshot of regulations on alcohol advertising globally.
Last update: October 2020 -
Digital policyMarketing lawData collection & privacyDGX meeting with Facebook, 16 November 2020
Read more about "DGX meeting with Facebook, 16 November 2020"In this session, WFA members discussed GDPR compliance with Facebook.
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Self-regulationPlatforms and transparency
Read more about "Platforms and transparency"The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…
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Diversity & InclusionAgency managementSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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Digital policyFood marketingMarketing to childrenMarketing lawRAC Programme Meeting Overview (November 2020)
Read more about "RAC Programme Meeting Overview (November 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.
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Digital policyMarketing lawPAG Meeting Overview (November 2020, Brussels)
Read more about "PAG Meeting Overview (November 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.
Upcoming events
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Open to policy leads from within WFA membership
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For global/regional Chief Marketing Officers
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Meeting for global/regional agency management leaders and specialists
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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