Industry issues - page 2
Industry issues
-
Food marketingMarketing to childrenMarketing lawRAC Programme Meeting Overview (May 2021)
Read more about "RAC Programme Meeting Overview (May 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.
-
Diversity & InclusionBrand purposeBrand reputationDigital transformationWFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
-
Diversity & InclusionProductionMarketing procurementSpotlight: Diversity & Inclusion in the Production Landscape
Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
-
Diversity & InclusionOne year after George Floyd
Read more about "One year after George Floyd"Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
-
Digital policyDiversity & InclusionMarketing lawPAG Meeting Overview (April 2021)
Read more about "PAG Meeting Overview (April 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.
-
Digital policyMarketing lawThe EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?
Read more about "The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?"WFA has developed a brief summary of the EU Digital Services Act and Digital Markets Act proposals which outlines why they are…
-
Brand safetyBrand safetyGARM Aggregated Measurement Report - April 2021
Read more about "GARM Aggregated Measurement Report - April 2021"The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
-
Digital policyMarketing lawDSA Task Force Meeting Overview (April 2021)
Read more about "DSA Task Force Meeting Overview (April 2021)"The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.
-
Digital policyWFA responses to EU public consultation on a Digital Levy
Read more about "WFA responses to EU public consultation on a Digital Levy"WFA responses to the European Commission consultation on an EU digital levy
-
Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
-
Digital policyMarketing law
WFA position paper on the EU Digital Services Act
Read more about "WFA position paper on the EU Digital Services Act"WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and…
-
Digital policyMarketing lawData-driven marketingWFA global position on advertiser access to data in the digital advertising market
Read more about "WFA global position on advertiser access to data in the digital advertising market"In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
Upcoming events
-
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
-
Open to all GARM members
-
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
-
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture