Industry issues

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Industry issues

  1.    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?
    Digital policyMarketing law

    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?

    WFA has developed a brief summary of the EU Digital Services Act and Digital Markets Act proposals which outlines why they are…

    Read more about "The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?"
  2.    WFA response to EDPB consultation
    Digital policy

    WFA response to EDPB consultation

    WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with…

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  3.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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  4.    2020’s top trends in food marketing regulation
    Food marketingMarketing to children

    2020’s top trends in food marketing regulation

    WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation

    Read more about "2020’s top trends in food marketing regulation"
  5.    DGX meeting overview (December 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (December 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

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  6.    Webinar: 10 trends shaping food marketing regulation in 2020
    Food marketingMarketing law

    Webinar: 10 trends shaping food marketing regulation in 2020

    A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity…

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  7.    Global Alcohol Advertising Heatmap
    Digital policyAlcohol marketingSelf-regulationMarketing law

    Global Alcohol Advertising Heatmap

    A tool providing a snapshot of regulations on alcohol advertising globally.
    Last update: October 2020

    Read more about "Global Alcohol Advertising Heatmap"
  8.    DGX meeting with Facebook, 16 November 2020
    Digital policyMarketing lawData collection & privacy

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  9.    Platforms and transparency
    Self-regulation

    Platforms and transparency

    The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…

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  10.    Sourcing’s diversity power
    Diversity & InclusionAgency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

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  11.    RAC Programme Meeting Overview (November 2020)
    Digital policyFood marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (November 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.

    Read more about "RAC Programme Meeting Overview (November 2020)"
  12.    PAG Meeting Overview (November 2020, Brussels)
    Digital policyMarketing law

    PAG Meeting Overview (November 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.

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Upcoming events

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  1. ePrivacy task force

    04 Mar 2021

    Open to policy leads from within WFA membership

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  2. CMO Forum

    09 Mar 2021

    For global/regional Chief Marketing Officers

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  3. Meeting for global/regional agency management leaders and specialists

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  4. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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