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Industry issues
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Digital policyMarketing lawPAG Meeting Overview (May 2023)
Read more about "PAG Meeting Overview (May 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.
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Digital policyMeta Q&A on privacy and advertising
Read more about "Meta Q&A on privacy and advertising"A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
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Digital policyOverview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
Read more about "Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023."WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation“We’re going to have to be amazingly humble”
Read more about "“We’re going to have to be amazingly humble”"WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing lawWFA Survey: Responsible Marketing Frameworks
Read more about "WFA Survey: Responsible Marketing Frameworks"Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Brand safetyBrand safetyMedia measurementDiversity & InclusionNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Media measurementAn update on the advertisers’ approach to cross-media measurement
Read more about "An update on the advertisers’ approach to cross-media measurement"Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
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Brand safetyBrand safetyMedia measurementMedia literacyMedia InnovationNew Media OpportunitiesBrand purposeBrand reputationWFA issues Global Media Charter 3.0
Read more about "WFA issues Global Media Charter 3.0"The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
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Media measurementSpotlight: Reach Curves Gone Rogue
Read more about "Spotlight: Reach Curves Gone Rogue"A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
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Self-regulationBrand purposeBrand reputationHow do you create sustainable growth? 3 more experts share their views
Read more about "How do you create sustainable growth? 3 more experts share their views"Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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Food marketingMarketing lawEU Sustainable Food Systems Framework initiative
Read more about "EU Sustainable Food Systems Framework initiative"WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative
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Digital policyDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
Our upcoming events
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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
26 Sep 2023
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Generative AI can’t make big decisions for you, but it can help you make better decisions.
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Meeting for global/regional media directors or similar
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Spotlight: Beyond ChatGPT - Practical Use and Innovation in Marketing, E-commerce, and Search with GenAI
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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