Industry issues

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Industry issues

  1.    WFA Benchmark Results: Measuring Media Dollars and & Performance
    Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars and & Performance

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars and & Performance"
  2.    Inclusive Marketing - Why representation matters to your customers and your brand
    Diversity & Inclusion

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

    Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"
  3.    RAC Programme Meeting Overview (September 2022)
    Marketing to children

    RAC Programme Meeting Overview (September 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…

    Read more about "RAC Programme Meeting Overview (September 2022)"
  4.    DGX meeting overview (September 2022)
    Digital policy

    DGX meeting overview (September 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022

    Read more about "DGX meeting overview (September 2022)"
  5.    Spotlight: Consumer insights through a diversity and inclusion lens
    Diversity & Inclusion

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

    Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"
  6.    The CMO Guide to Data Ethics in Practice
    Digital policy

    The CMO Guide to Data Ethics in Practice

    The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…

    Read more about "The CMO Guide to Data Ethics in Practice"
  7.    WFA Benchmark: Web tracking in a cookieless world
    Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  8.    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Media measurementMarketing technologyData & analyticsMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
  9.    Benchmark: Negotiations with tech titans or big digital platforms
    Value of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
  10.    Clients and Creativity
    Self-regulationCreativity

    Clients and Creativity

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

    Read more about "Clients and Creativity"
  11.    Alcohol Marketing Road Test
    Alcohol marketing

    Alcohol Marketing Road Test

    Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.

    Read more about "Alcohol Marketing Road Test"
  12.    Charting a new course in media for 2022 and beyond
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

    Read more about "Charting a new course in media for 2022 and beyond"

Upcoming events

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  1. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  2. Meeting for global/regional media directors or similar

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  4. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

  5. Open to all GARM members

    More information Register for this meeting

  6. WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice  

    More information Register for this meeting

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