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I subscribeMeeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.
A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative
WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
26 Sep 2023
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Generative AI can’t make big decisions for you, but it can help you make better decisions.
Meeting for global/regional media directors or similar
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.