Industry issues - page 2

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Industry issues

  1.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  2.    Spotlight: Implementing effective supplier diversity programs
    Agency rosters

    Spotlight: Implementing effective supplier diversity programs

    Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…

    Read more about "Spotlight: Implementing effective supplier diversity programs"
  3.    CMO Forum meeting overview (November 2021)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

    Read more about "CMO Forum meeting overview (November 2021)"
  4.    Webinar: IFBA’s Enhanced Responsible Marketing Policy
    Food marketingSelf-regulationMarketing to children

    Webinar: IFBA’s Enhanced Responsible Marketing Policy

    In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…

    Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"
  5.    It's time to regulate the digital ad market
    Digital policy

    It's time to regulate the digital ad market

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

    Read more about "It's time to regulate the digital ad market"
  6.    DSA/DMA Task Force Meeting Overview (October 2021)
    Digital policyMarketing law

    DSA/DMA Task Force Meeting Overview (October 2021)

    The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a…

    Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"
  7.    Webinar | Economist Impact presents The World Ahead: 2022
    Digital policyData collection & privacy

    Webinar | Economist Impact presents The World Ahead: 2022

    The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…

    Read more about "Webinar | Economist Impact presents The World Ahead: 2022"
  8.    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

    Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"
  9.    PAG Meeting Overview (September 2021)
    Digital policyMarketing lawData collection & privacy

    PAG Meeting Overview (September 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  10.    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
    Digital policyData collection & privacy

    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)

    A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021

    Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"
  11.    RAC Programme Meeting Overview (September 2021)
    Food marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (September 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.

    Read more about "RAC Programme Meeting Overview (September 2021)"
  12.    Is it an advantage to be a woman in marketing?

    Is it an advantage to be a woman in marketing?

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Is it an advantage to be a woman in marketing?"

Upcoming events

See all events
  1. Join us on 24 January (10am New York | 3pm London) for a webinar about diversity and representation in media.

    More information Register for this meeting

  2. DSA/DMA Task Force

    25 Jan 2022

    WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act.

    More information Register for this meeting

  3. Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.

    More information Register for this meeting

  4. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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