Industry issues

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Industry issues

  1.    DGX meeting overview (November 2023)
    Digital policy

    DGX meeting overview (November 2023)

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

    Read more about "DGX meeting overview (November 2023)"
  2.    WFA position paper on DMA implementation
    Digital policy

    WFA position paper on DMA implementation

    WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…

    Read more about "WFA position paper on DMA implementation"
  3.    PAG Meeting Overview (November 2023)
    Digital policy

    PAG Meeting Overview (November 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

    Read more about "PAG Meeting Overview (November 2023)"
  4.    Data Ethics Workshop: Generative AI
    Digital policyAIData collection & privacy

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

    Read more about "Data Ethics Workshop: Generative AI"
  5.    WFA response to Adalytics report on Google Search advertising
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising

    21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…

    Read more about "WFA response to Adalytics report on Google Search advertising"
  6.    Unpacking the Digital Services Act: A Q&A session with TikTok
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with TikTok

    A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"
  7.    Meta’s behavioural advertising practices in Europe
    Digital policy

    Meta’s behavioural advertising practices in Europe

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Read more about "Meta’s behavioural advertising practices in Europe"
  8.    Unpacking the Digital Services Act: A Q&A session with Meta
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with Meta

    A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"
  9.    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Digital policy

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

    Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"
  10.    The Digital Services Act: changing the rules of the (advertising) game?
    Digital policy

    The Digital Services Act: changing the rules of the (advertising) game?

    At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…

    Read more about "The Digital Services Act: changing the rules of the (advertising) game?"
  11.    DGX meeting overview (September 2023, New York)
    Digital policy

    DGX meeting overview (September 2023, New York)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023

    Read more about "DGX meeting overview (September 2023, New York)"
  12.    RAC Programme Meeting Overview (September 2023)
    Marketing to children

    RAC Programme Meeting Overview (September 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…

    Read more about "RAC Programme Meeting Overview (September 2023)"

Our upcoming events

See all events
  1. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

    More information Register for this meeting

  2. CMO Forum APAC

    Singapore Singapore

    18 Apr 2024

    For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).

    More information Register for this meeting

  4. Media Forum APAC

    Singapore Singapore

    24 Apr 2024

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  5. A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities 

    More information Register for this meeting

  6. The past few years have seen the emergence and evolution of virtual production.

    More information Register for this meeting

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