Industry issues - page 2
Digital policyMarketing law
The EU Digital Services Act: implications for advertisers
WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
Global Guidance on Environmental Claims 2022
First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
Brand safetyBrand safety
Ukraine: Taking action on digital advertising
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
Debate on the regulation of targeted advertising: what are EU policymakers considering?
WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.
Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
Media transparencyProgrammaticMedia measurement
Media Forum Meeting Overview (24th February 2022)
Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
Brand safetyBrand safety
Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for…
Transparency in Political Task Force Meeting Overview (February 2022)
The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal…
DSA/DMA Task Force Meeting Overview (January 2022)
The WFA DSA/DMA Task Force met on 25 January 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…
EU Digital Markets Act: WFA briefing, February 2022
WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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