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Industry issues
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Digital policyDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectivenessWFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Marketing operationsSpotlight: Turning D&I into an Accountable Media Metric
Read more about "Spotlight: Turning D&I into an Accountable Media Metric"D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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Digital policyWFA Tracker: European Regulators’ positions on Google Analytics
Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
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Media measurementMedia literacyMediaSense and WFA announce Media Transformation partnership
Read more about "MediaSense and WFA announce Media Transformation partnership"Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…
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Digital policyGlobal overview of privacy enforcement cases impacting advertisers
Read more about "Global overview of privacy enforcement cases impacting advertisers"An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally
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Digital policyMarketing lawDGX meeting overview (March 2023, London)
Read more about "DGX meeting overview (March 2023, London)"Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
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Brand safetyDigital policyBrand safetyMarketing lawWFA Guide: DSA and DMA implementation
Read more about "WFA Guide: DSA and DMA implementation"WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…
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Digital policyMarketing technologyData-driven marketingMarketing technologySpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
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Marketing to childrenRAC Programme Meeting Overview (March 2023)
Read more about "RAC Programme Meeting Overview (March 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…
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Brand safetyBrand safetyBrand reputationWFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
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Diversity & InclusionAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
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Are we seeing genuine innovation or just greater efficiency?
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This meeting is open to WFA national association members
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
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For senior marketers that lead or are involved in the capability building of their marketing teams
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