Industry issues

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Industry issues

  1.    Benchmark: Social media compromises/hacks
    Ad fraud & verificationBrand safetyChannelsBrand safety

    Benchmark: Social media compromises/hacks

    WFA member benchmark on how to manage social media hacks

    Read more about "Benchmark: Social media compromises/hacks"
  2.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  3.    DGX Benchmark: Google Analytics (July 2022)
    Digital policyMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics (July 2022)"
  4.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  5.    How seriously is the industry taking sustainability?
    Value of advertisingBrand purpose

    How seriously is the industry taking sustainability?

    WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

    The…

    Read more about "How seriously is the industry taking sustainability?"
  6.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  7.    EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?
    Digital policyMarketing law

    EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?

    WFA has developed a briefing on the EU porposal on the transparency and targeting of political advertising that outlines key…

    Read more about "EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?"
  8.    DGX meeting overview (June 2022)
    Digital policy

    DGX meeting overview (June 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022

    Read more about "DGX meeting overview (June 2022)"
  9.    GARM: 3 Years of Progress
    Brand safetyBrand safety

    GARM: 3 Years of Progress

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…

    Read more about "GARM: 3 Years of Progress"
  10.    GARM Adjacency Standards Framework
    Brand safetyBrand safety

    GARM Adjacency Standards Framework

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…

    Read more about "GARM Adjacency Standards Framework"
  11.    GARM Brand Safety Floor + Suitability Framework
    Brand safetyBrand safety

    GARM Brand Safety Floor + Suitability Framework

    This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…

    Read more about "GARM Brand Safety Floor + Suitability Framework"
  12.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"

Upcoming events

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  1. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  2. Meeting for global/regional media directors or similar

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  4. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

  5. Open to all GARM members

    More information Register for this meeting

  6. WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice  

    More information Register for this meeting

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