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I subscribeIn a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6,…
The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…
Presentations and meeting overview from WFA's Responsible Advertising and Children meeting on November 21, 2018.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform…
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The AGM will take place in Toronto, Canada from 13.30 - 14.30 ET.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.