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I subscribeDiscover the Future of Cross-Media Measurement
Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…
WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…
Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as…
2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 27 November 2024.
Discover the Future of Cross-Media Measurement
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
Meeting for global/regional media directors or similar
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to anyone with a stake in marketing and children.
And early review of work collected to date for pillars within WFA Retail Media Charter.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.