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Industry issues
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey results: Paying for 3rd party verification
Read more about "Survey results: Paying for 3rd party verification"WFA member survey. For additional details, please log in.
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Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
Read more about "Survey on Social Media & Social Content Management 2017"WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
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Digital policyData collection & privacyA marketer's guide to ePrivacy (2017)
Read more about "A marketer's guide to ePrivacy (2017)"An overview of some of the key elements of the proposed ePrivacy revision.
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Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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Ad blockingBetter Ads Standards (2017)
Read more about "Better Ads Standards (2017)"The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…
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ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Programmatic management fee benchmarking
Read more about "Programmatic management fee benchmarking"WFA member benchmark. For additional details, please log in.
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Digital policyAd blockingTrying to fix the online ad experience
Read more about "Trying to fix the online ad experience"Internet users rarely agree on anything. Except maybe one thing.
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Digital policy4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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Digital policyData collection & privacyDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Alcohol marketing
Alcohol Marketing: 2016 Year in Review
Read more about "Alcohol Marketing: 2016 Year in Review"There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…
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Value of advertisingThe Value of Advertising (2017)
Read more about "The Value of Advertising (2017)"The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The AGM will take place in Toronto, Canada from 13.30 - 14.30 ET.
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