Industry issues

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Industry issues

  1.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"
  2. Food marketing

    EU kids see less and less food ads on TV

    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
    Read more about "EU kids see less and less food ads on TV "
  3.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"

Our upcoming events

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  1. AI Community

    25 Jun 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

    More information Register for this meeting

  2. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  3. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  4. Insight Forum

    27 Jun 2024

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

  5. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  6. Join us to explore Meta’s latest generative AI products and what they mean for brands.

    More information Register for this meeting

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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

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