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Industry issues

  1.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityGamingMedia InnovationNew Media OpportunitiesDigital transformationMarketing technologyMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  2.    How new rules could create a more trustworthy online ecosystem
    Digital policyMarketing law

    How new rules could create a more trustworthy online ecosystem

    Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…

    Read more about "How new rules could create a more trustworthy online ecosystem"
  3.    GARM Aggregated Measurement Report - May 2022
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - May 2022

    The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - May 2022"
  4.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
  5.    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  6.    The EU Digital Services Act: implications for advertisers
    Digital policyMarketing law

    The EU Digital Services Act: implications for advertisers

    WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Services Act: implications for advertisers"
  7.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  8.    Global Guidance on Environmental Claims 2022
    Self-regulation

    Global Guidance on Environmental Claims 2022

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

    Read more about "Global Guidance on Environmental Claims 2022"
  9.    Ukraine: Taking action on digital advertising
    Brand safetyBrand safety

    Ukraine: Taking action on digital advertising

    The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…

    Read more about "Ukraine: Taking action on digital advertising"
  10.    Debate on the regulation of targeted advertising: what are EU policymakers considering?
    Digital policy

    Debate on the regulation of targeted advertising: what are EU policymakers considering?

    WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.

    Read more about "Debate on the regulation of targeted advertising: what are EU policymakers considering?"
  11.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

    Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
  12.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"

Upcoming events

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  1. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  2. Meeting for global/regional media directors or similar

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  4. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

  5. Open to all GARM members

    More information Register for this meeting

  6. WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice  

    More information Register for this meeting

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