Industry issues - page 4
Industry issues
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Food marketingSelf-regulationMarketing to childrenMarketing lawLATAM mapping: Regulatory efforts to restrict food marketing in Latin America
Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
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Digital policyMarketing lawData collection & privacyData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Food marketingMarketing to childrenMarketing lawRAC Programme Meeting Overview (November 2021)
Read more about "RAC Programme Meeting Overview (November 2021)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15…
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Digital policyMarketing lawWFA Guide to EU Cookie Guidance
Read more about "WFA Guide to EU Cookie Guidance"An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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Agency rostersSpotlight: Implementing effective supplier diversity programs
Read more about "Spotlight: Implementing effective supplier diversity programs"Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…
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Marketing operationsOrganisation & structureCMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
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Food marketingSelf-regulationMarketing to childrenWebinar: IFBA’s Enhanced Responsible Marketing Policy
Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…
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Digital policyIt's time to regulate the digital ad market
Read more about "It's time to regulate the digital ad market"The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
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Digital policyMarketing lawDSA/DMA Task Force Meeting Overview (October 2021)
Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a…
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Digital policyData collection & privacyWebinar | Economist Impact presents The World Ahead: 2022
Read more about "Webinar | Economist Impact presents The World Ahead: 2022"The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safetySpotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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Digital policyMarketing lawData collection & privacyPAG Meeting Overview (September 2021)
Read more about "PAG Meeting Overview (September 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
Upcoming events
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Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
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For Global/Regional marketing leaders with a focus on China
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Join us as we talk about repositioning apps for Businesses in APAC.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).
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This meeting is open to WFA national association members only
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture