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Industry issues
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityGamingMedia InnovationNew Media OpportunitiesDigital transformationMarketing technologyMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
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Digital policyMarketing lawHow new rules could create a more trustworthy online ecosystem
Read more about "How new rules could create a more trustworthy online ecosystem"Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…
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Brand safetyBrand safetyGARM Aggregated Measurement Report - May 2022
Read more about "GARM Aggregated Measurement Report - May 2022"The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Marketing operationsOrganisation & structureCMO Forum meeting overview (April 2022)
Read more about "CMO Forum meeting overview (April 2022)"Overview of the CMO Forum held remotely on April 6, 2022.
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessMedia Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Digital policyMarketing lawThe EU Digital Services Act: implications for advertisers
Read more about "The EU Digital Services Act: implications for advertisers"WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectivenessMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Self-regulationGlobal Guidance on Environmental Claims 2022
Read more about "Global Guidance on Environmental Claims 2022"First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Brand safetyBrand safetyUkraine: Taking action on digital advertising
Read more about "Ukraine: Taking action on digital advertising"The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Digital policyDebate on the regulation of targeted advertising: what are EU policymakers considering?
Read more about "Debate on the regulation of targeted advertising: what are EU policymakers considering?"WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.
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Media measurementValue of advertisingMarketing effectivenessBenchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Media transparencyProgrammaticMedia measurement
Media Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
Upcoming events
See all events
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Meeting for global/regional media directors or similar
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
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Open to all GARM members
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WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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