Industry issues

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Industry issues

  1.    Spotlight: Turning D&I into an Accountable Media Metric
    Marketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

    Read more about "Spotlight: Turning D&I into an Accountable Media Metric"
  2.    WFA Tracker: European Regulators’ positions on Google Analytics
    Digital policy

    WFA Tracker: European Regulators’ positions on Google Analytics

    WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics

    Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"
  3.    MediaSense and WFA announce Media Transformation partnership
    Media measurementMedia literacy

    MediaSense and WFA announce Media Transformation partnership

    Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…

    Read more about "MediaSense and WFA announce Media Transformation partnership"
  4.    Global overview of privacy enforcement cases impacting advertisers
    Digital policy

    Global overview of privacy enforcement cases impacting advertisers

    An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally

    Read more about "Global overview of privacy enforcement cases impacting advertisers"
  5.    DGX meeting overview (March 2023, London)
    Digital policyMarketing law

    DGX meeting overview (March 2023, London)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023

    Read more about "DGX meeting overview (March 2023, London)"
  6.    WFA Guide: DSA and DMA implementation
    Brand safetyDigital policyBrand safetyMarketing law

    WFA Guide: DSA and DMA implementation

    WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…

    Read more about "WFA Guide: DSA and DMA implementation"
  7.    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

    Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"
  8.    RAC Programme Meeting Overview (March 2023)
    Marketing to children

    RAC Programme Meeting Overview (March 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…

    Read more about "RAC Programme Meeting Overview (March 2023)"
  9.    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
    Brand safetyBrand safetyBrand reputation

    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard

    WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…

    Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"
  10.    All you need to know about the Global DEI Census 2023
    Diversity & Inclusion

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…

    Read more about "All you need to know about the Global DEI Census 2023"
  11.    Making the numbers count
    Diversity & Inclusion

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

    Read more about "Making the numbers count"
  12.    WFA Briefing: European Commission ad tech study
    Digital policy

    WFA Briefing: European Commission ad tech study

    WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…

    Read more about "WFA Briefing: European Commission ad tech study"

Our upcoming events

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  1. WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk

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  2. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

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  3. Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.

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  4. Open to all GARM members

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  5. Sourcing Forum

    10 Jan 2024

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  6. Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.

    More information Register for this meeting

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