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I subscribeOne key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
A WFA session around how to embed true representation across the entire marketing process
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
A WFA member was looking for reviews of GMP365
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle..
Brand Leaders and the Brand Safety Community: Moving from Transactional to Strategic Solutions.
Singapore Singapore
23 Mar 2023
A physical event in Singapore organised by Integral Ad Science
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
Meeting for global/regional media and/or sourcing directors or similar
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard