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Industry issues
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Self-regulationBrand purposeBrand reputationHow do you create sustainable growth? 3 more experts share their views
Read more about "How do you create sustainable growth? 3 more experts share their views"Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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Food marketingMarketing lawEU Sustainable Food Systems Framework initiative
Read more about "EU Sustainable Food Systems Framework initiative"WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative
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Digital policyDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectivenessWFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Marketing operationsSpotlight: Turning D&I into an Accountable Media Metric
Read more about "Spotlight: Turning D&I into an Accountable Media Metric"D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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Digital policyWFA Tracker: European Regulators’ positions on Google Analytics
Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
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Media measurementMedia literacyMediaSense and WFA announce Media Transformation partnership
Read more about "MediaSense and WFA announce Media Transformation partnership"Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…
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Digital policyGlobal overview of privacy enforcement cases impacting advertisers
Read more about "Global overview of privacy enforcement cases impacting advertisers"An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally
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Digital policyMarketing lawDGX meeting overview (March 2023, London)
Read more about "DGX meeting overview (March 2023, London)"Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
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Brand safetyDigital policyBrand safetyMarketing law
WFA Guide: DSA and DMA implementation
Read more about "WFA Guide: DSA and DMA implementation"WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…
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Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technologySpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
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Marketing to childrenRAC Programme Meeting Overview (March 2023)
Read more about "RAC Programme Meeting Overview (March 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…
Our upcoming events
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This meeting is for WFA DEI Taskforce members only.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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