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Industry issues
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Brand safetyBrand safetyBrand reputationWFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
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Diversity & InclusionAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Diversity & InclusionMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Digital policyWFA Briefing: European Commission ad tech study
Read more about "WFA Briefing: European Commission ad tech study"WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…
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Digital policyDGX benchmark on WFA members’ data ethics policies
Read more about "DGX benchmark on WFA members’ data ethics policies"Benchmark on data ethics policies
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Digital policyMarketing lawOverview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
Read more about "Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023"WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…
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Digital policyMarketing lawWFA position paper on EU consumer laws revision
Read more about "WFA position paper on EU consumer laws revision"In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
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Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technologyThe testing times continue
Read more about "The testing times continue"Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketingWFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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Audience measurementBrand safetyBrand safetyBrand reputationBuild the future, don’t fear it
Read more about "Build the future, don’t fear it"In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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Digital policyWFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
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This meeting is for WFA DEI Taskforce members only.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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