Norwegian advertisers take on programmatic

On 16 June, the Norwegian Association of Advertisers (ANFO) held its annual ADTECH: Programmatisk conference. Over 400 people from different sectors of the Norwegian ad industry gathered to talk about recent developments on programmatic buying and best practice.

Several local and international speakers presented different angles on the topic, including Mikko Kotila, Principal at botlab.io, who focused on ad fraud. Mikko worked closely with WFA on the ad fraud compendium and programmatic media guide.

The conference is part of a series of ANFO events on ad tech, aimed to educate advertisers and the industry at large. Past conferences covered real time marketing, performance and mobile.

ANFO will be organising two other events on mobile and creative programmatic in the following months.

For more information, visit the event page or contact ANFO.