WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

The Global Alliance for Responsible Media (GARM) has partnered with the World Economic Forum to improve the safety of digital environments, addressing harmful and misleading media while protecting consumers and brands.

An initiative led by the WFA and which brings together advertisers, agencies, media companies and industry organizations to improve digital safety at scale, GARM was launched in June 2019 in partnership with the Association of National Advertisers (ANA) CMO Growth Council.

The Alliance will leverage the Forum’s existing network of industry, academic, civil society and public-sector partners to amplify its work on digital safety and to ensure that consumers and their data are protected online within a healthier media ecosystem.

For more information, please see the announcement on the WEF's website here.