PAG Meeting Overview (November 2020, Brussels)

On the agenda:

• An overview of latest developments and progress made via the Global Alliance for Responsible Media (GARM), followed by a Q&A session with Rob Rakowitz, Initiative Lead for GARM and a discussion on how this intersects with the upcoming EU Digital Services Act package;
• An update on the New Consumer Agenda;
• A discussion on how WFA should respond to the European Commission's consultation on a potential legislative proposal on substantiating green claims and an overview from Hanaé Bisquert, Public Affairs Manager, UDM of developments in France aimed at restricting advertising from a sustainability point of view;
• A look into how the new Council text on the ePrivacy Regulation (expected for the beginning of November) impacts advertisers and whether a Council General Approach is still possible by the end of the year.

Members can download the presentations of the day here.
For the slides presented by Hanaé Bisquert, Union des Marques, click here.
A meeting overview with the key outtakes of the meeting can be found here.