Alcohol Marketing Road Test
Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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The Alcohol Marketing Road Test is an e-learning module designed to test marketers’ and policy folk’s knowledge of the Responsible Marketing Pact (RMP) commitments and industry best practices. It seeks to help marketers spot the more problematic techniques and practices when advertising alcohol, so that they can better steer clear of potential problems and avoid criticism from consumers, NGOs and the media. The aim is to ensure that marketing practices are aligned with regulation and societal expectations.
The best way of showing what kind of practices to avoid is by demonstrating them with real life examples. The Alcohol Marketing Road Test covers areas including content of ads, digital placement, digital safeguards and influencer marketing. Once you complete the test, you can review your results and download your Road Test certificate.
We hope this test helps you, and your company, abide by the highest standards in alcohol marketing.
RMP signatories and WFA members who work for alcohol companies can access the Road Test at wfanet.org/roadtest.
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WFA
