Insight Forum GMW Meeting Overview (May 2024)

Meeting overview from WFA’s Insight Forum meeting on 15 May 2024, which took place in Toronto (part of WFA Global Marketer Week ‘24).

15 WFA members attended the Insight Forum in Toronto. The agenda focused on discussing the value that the Insights function can bring to the organisation. Speakers and participants discussed about the crucial role that the Insights function can play in managing market volatility and driving strategic decision-making through empathy, accountability, effective communication, and leveraging data insights for media planning and customer engagement, while fostering a shared understanding across departments within organisations via storytelling, co-creation, and strategic alignment.

Key highlights from the meeting include:

1. From data to decision: The imperative of imagination

2. Driving a shared understanding of the value of Insights

3. Insights into action: A data-driven media strategy

4. Workshop: The ideal commercial dashboard

5. Workshop: Activating and aligning insights with the business

WFA members can access below the meeting overview and the slides from the day.