Posts about APAC

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  1.    Remote Martech workshop: Modern ways to discover consumer insights using available public data

    Remote Martech workshop: Modern ways to discover consumer insights using available public data

    A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The…

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  2.    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Drive greater emotional engagement through music

    Read more about "Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity"
  3.    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

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  4.    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

    Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

    Repositioning apps for Businesses in APAC. 

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  5.    China Forum (July 2022)
    Marketing technologyMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

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  6.    Media Forum APAC (June 2022) eCommerce in South-East Asia
    Marketing technologyMarketing technologyMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  7.    Spotlight: Social Commerce: Taking the high street to the social feed

    Spotlight: Social Commerce: Taking the high street to the social feed

    How do you take High Street to the Social Feed?

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  8.    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
    Consumer insight

    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

    Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…

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  9.    Spotlight: Marketing in the Metaverse
    VR & ARGaming

    Spotlight: Marketing in the Metaverse

    As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…

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  10.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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  11.    Benchmark: Media spend on agency fees in South East Asia
    Marketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA member survey for Media spend on agency fees in South East Asia markets 

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  12.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"