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Integrated marketingMarketing operationsMarketing effectiveness
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Data-driven marketing
Selling to China’s 'now' consumer through social commerce
Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…
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Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…
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Brand safetyChannelsBrand safetyInfluencersInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Digital policyMarketing lawData collection & privacy
Webinar: The future of cookies and digital advertising
This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what…
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ProgrammaticMarketing operationsOrganisation & structure
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
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ChannelsVR & ARGaming
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
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GamingMarketing effectiveness
Video gaming goes mainstream in APAC
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…
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ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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Agency managementAgency review & pitching
Benchmark: Event & Experimental Agencies (Australia)
This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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Agency review & pitchingDigital transformationMarketing operations
Benchmark: Naming Agency recommendations
WFA member benchmark on naming agency recommendations.
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Agency evaluation & performanceAgency managementMarketing procurement
Benchmark: 3rd-party consultant to manage the Client-Agency relationship
WFA member bechmark. For additional details, please log in.