Posts about APAC

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  1.    Benchmark: Creative Agencies in Japan with TVCM capabilities
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
  2.    Spotlight: Building Your Brand in an eCommerce Environment
    ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness

    Spotlight: Building Your Brand in an eCommerce Environment

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

    Read more about "Spotlight: Building Your Brand in an eCommerce Environment"
  3.    Spotlight: Brand Building in Uncertain Times
    Agency managementMarketing capabilitiesMedia transformation

    Spotlight: Brand Building in Uncertain Times

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

    Read more about "Spotlight: Brand Building in Uncertain Times"
  4.    RAC Programme Meeting Overview (February 2021)
    Food marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (February 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.

    Read more about "RAC Programme Meeting Overview (February 2021)"
  5.    Spotlight: Media Contract Guidance in China
    Agency remuneration & contracts

    Spotlight: Media Contract Guidance in China

    This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…

    Read more about "Spotlight: Media Contract Guidance in China"
  6.    Asia Spotlight: Leadership perspective in 2021
    Data collection & privacy

    Asia Spotlight: Leadership perspective in 2021

    WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…

    Read more about "Asia Spotlight: Leadership perspective in 2021"
  7.    Benchmark: Digital Agencies(B2B) in South East Asia

    Benchmark: Digital Agencies(B2B) in South East Asia

    Member benchmark on Digital Agencies(B2B) in South East Asia 

    Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"
  8.    Benchmark: Media Recruitment Agencies in Japan

    Benchmark: Media Recruitment Agencies in Japan

    Member benchmark on Media Recruitment Agencies in Japan

    Read more about "Benchmark: Media Recruitment Agencies in Japan"
  9.    Media Forum Meeting Overview (November 2020, Singapore)
    Marketing technologyMarketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

    Read more about "Media Forum Meeting Overview (November 2020, Singapore)"
  10.    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…

    Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"
  11.    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

    Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"
  12.    Webinar: Live-streaming & E-commerce
    ChannelsMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

    Read more about "Webinar: Live-streaming & E-commerce"