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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
ABA publishes guidance for a more transparent and accountable ad industry in Brazil
New guide aims to foster better relationships between advertisers and other industry stakeholders
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety
Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium’s Digital Ad Trust label reaches 63% of Belgians
DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Ad fraud & verificationBrand safetyBrand safety
Japan's ad industry unveils joint committee for ad verification in digital advertising
JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Swiss ad industry launches Digital Ad Trust label
New quality label aims to ensure greater transparency and security in digital advertising in Switzerland
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Ad fraud & verificationData collection & privacyData-driven marketing
The end of the cookie
Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…
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Ad fraud & verification
How ‘viewable’ is your market? 10 trillion impressions provide some answers
In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…
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Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safety
Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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Ad fraud & verification
A marketer's checklist on mitigating ad fraud
Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
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Ad fraud & verificationMarketing to children
GCC association to LEAD change in the ad industry
ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…
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Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Ad fraud & verificationAudience measurementBrand safetyBrand safety
Webinar: The evolution of digital standards
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…