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Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safetyColombian association shines a light on the digital media ecosystem
Read more about "Colombian association shines a light on the digital media ecosystem"ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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Ad fraud & verificationA marketer's checklist on mitigating ad fraud
Read more about "A marketer's checklist on mitigating ad fraud"Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
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Read more about "GCC association to LEAD change in the ad industry"ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…
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Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Ad fraud & verificationAudience measurementBrand safetyBrand safetyWebinar: The evolution of digital standards
Read more about "Webinar: The evolution of digital standards"This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…
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Ad fraud & verificationMedia transparencySwiss advertisers advise on identifying real clicks
Read more about "Swiss advertisers advise on identifying real clicks"Association of Swiss Advertisers launches whitepaper on classifying ad impressions
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Ad fraud & verificationBrand safetyMedia governanceBrand safetyWFA and strategic partner Digital Decisions release Digital Media Benchmark
Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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Ad fraud & verificationMedia governanceProgrammaticMedia Forum Meeting Overview (June 2019, Shanghai)
Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketingThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyPutting the Media Charter into action
Read more about "Putting the Media Charter into action"The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Ad fraud & verificationWebinar: The new frontier for ad fraud
Read more about "Webinar: The new frontier for ad fraud"In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…