Posts about Ad fraud & verification

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  1.    Webinar: Ad fraud guidance for media investors
    Ad fraud & verification

    Webinar: Ad fraud guidance for media investors

    In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…

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  2.    Study results on Verification partners & viewability
    Ad fraud & verificationMarketing procurement

    Study results on Verification partners & viewability

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…

    Read more about "Study results on Verification partners & viewability"
  3.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
  4.    Survey on Global Ad Fraud
    Ad fraud & verification

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

    Read more about "Survey on Global Ad Fraud"
  5.    Survey on digital attribution modelling
    Ad fraud & verificationAudience measurementData-driven marketing

    Survey on digital attribution modelling

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  6.    Survey on ROMI - Your approach & measurement
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"
  7.    Survey on digital media auditing
    Ad fraud & verificationDigital transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

    Read more about "Survey on digital media auditing"
  8.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"