Posts about Agencies & Partners

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  1.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated January 2021.

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  2.    Benchmark: Agency collaboration
    Agency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

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  3.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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  4.    Spotlight: The impact of the pandemic on the agency business
    Agency managementAgency remuneration & contractsMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    Structures, financial and predictions – what WFA members should watch out for.

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  5.    Sourcing Forum meeting overview (November 2020)
    Agency managementAgency rostersMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    Overview of the Sourcing Forum held remotely on November 18, 2020.

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  6.    Sourcing’s diversity power
    Diversity & InclusionAgency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

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  7.    Eco-Friendly Practices in Production
    ProductionMarketing procurement

    Eco-Friendly Practices in Production

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

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  8.    Benchmark: Digital Agencies(B2B) in South East Asia

    Benchmark: Digital Agencies(B2B) in South East Asia

    Member benchmark on Digital Agencies(B2B) in South East Asia 

    Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"
  9.    Benchmark: Media Recruitment Agencies in Japan

    Benchmark: Media Recruitment Agencies in Japan

    Member benchmark on Media Recruitment Agencies in Japan

    Read more about "Benchmark: Media Recruitment Agencies in Japan"
  10.    UK ad industry launches initiative to tackle climate emergency
    ProductionBrand purpose

    UK ad industry launches initiative to tackle climate emergency

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"
  11.    Spotlight: Global Production - 2020 and beyond
    Agency managementProductionMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

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  12.    Spotlight: Global Trends in Creative In-Housing
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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