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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Marketing Sourcing KPIs
The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
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ProgrammaticAgency remuneration & contractsMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Agency managementAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Recommended Experiential Agencies in Mexico
Benchmark on Recommended Experiential Agencies in Mexico.
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Agency remuneration & contracts
Webinar: Global Agency Remuneration & Performance Incentives in 2015
Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…
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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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Agency evaluation & performanceDigital transformationMedia transformation
Survey on digital investment trends and digital agency management
Survey looking at current and future projected digital marketing investment trends among WFA members.
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Agency managementAgency remuneration & contractsAgency rosters
Survey on adserving management & payment
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
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Agency managementAgency review & pitchingMarketing procurement
Survey on digital recruitment agencies used by clients
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Agency remuneration & contractsMarketing procurement
Benchmark on cost variation in rate cards
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on health and safety compliance and media agency contracts
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Media governanceAgency rostersOrganisation & structure
Survey on media management in the US
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…