UK ad industry launches initiative to tackle climate emergency
Ad Net Zero aims to achieve net-zero emissions by 2030
Agency managementProductionMarketing procurement
Spotlight: Global Production - 2020 and beyond
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…
Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
Client views on developing creative in-house
Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…
The endless possibilities of Computer Generated Imagery (CGI)
This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
UK ad industry launches initiative to eliminate negative environmental impact of production
AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
Agency managementOrganisation & structure
CMO Forum meeting overview (July 2020)
Overview of the CMO Forum held remotely on July 16, 2020.
ChannelsAgency remuneration & contracts
Benchmark: Agency barter
This benchmark examines the usage of agency barter & principal buying/trading offerings.
Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technology
Benchmark: e-invoicing solutions
This member benchmark examines the usage of e-invoicing solutions.
Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
Webinar: An introduction to the offshore market for creative production
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…