Related content
-
Agency managementAgency review & pitchingMarketing procurement
Benchmark on Recommended digital agencies in Philippines
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
-
Agency managementMarketing operationsOrganisation & structure
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
-
Agency managementAgency review & pitchingMarketing procurement
Recommended global PR agencies
Benchmark on recommended global PR agencies.
-
Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended digital agencies in Japan
WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
-
Agency managementAgency review & pitchingMarketing procurement
Benchmark on App Developers in Asia
WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…
-
Agency managementAgency review & pitchingMarketing procurement
Benchmark on Recommended digital agencies in South Korea
WFA benchmark on recommended digital agencies in South Korea.
-
Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing
Benchmark on Pitch fees in South Africa
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
-
Agency evaluation & performanceAgency review & pitchingIntegrated marketing
Benchmark on recommended global content agencies
WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
-
Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure
Benchmark on managing usage rights
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
-
Agency remuneration & contractsMarketing procurement
Benchmark on media agency rate
Benchmarked media agency rates by role for Germany, UK and US.
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Marketing Sourcing KPIs
The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
-
ProgrammaticAgency remuneration & contractsMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.