Posts about Agencies & Partners

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  1.    Benchmark on Recommended digital agencies in Philippines
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  2.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  3.    Recommended global PR agencies
    Agency managementAgency review & pitchingMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  4.    Benchmark on recommended digital agencies in Japan
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  5.    Benchmark on App Developers in Asia
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on App Developers in Asia

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

    Read more about "Benchmark on App Developers in Asia"
  6.    Benchmark on Recommended digital agencies in South Korea
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"
  7.    Benchmark on Pitch fees in South Africa
    Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

    Read more about "Benchmark on Pitch fees in South Africa"
  8.    Benchmark on recommended global content agencies
    Agency evaluation & performanceAgency review & pitchingIntegrated marketing

    Benchmark on recommended global content agencies

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

    Read more about "Benchmark on recommended global content agencies"
  9.    Benchmark on managing usage rights
    Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

    Read more about "Benchmark on managing usage rights"
  10.    Benchmark on media agency rate
    Agency remuneration & contractsMarketing procurement

    Benchmark on media agency rate

    Benchmarked media agency rates by role for Germany, UK and US.

    Read more about "Benchmark on media agency rate"
  11.    Marketing Sourcing KPIs
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Marketing Sourcing KPIs

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

    Read more about "Marketing Sourcing KPIs"
  12.    Benchmark on retargeting investment & approach
    ProgrammaticAgency remuneration & contractsMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

    Read more about "Benchmark on retargeting investment & approach"