Related content
-
Agency managementMarketing procurementBenchmark on Use of e-auctions & e-sourcing for marketing suppliers
Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
-
Agency evaluation & performanceMarketing procurementSurvey Results on Sourcing ad production
Read more about "Survey Results on Sourcing ad production"Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
-
Agency managementMarketing procurementSurvey results on Best practice in media agency contract management
Read more about "Survey results on Best practice in media agency contract management"A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
-
Agency review & pitchingMarketing procurementBenchmark on Decentralised Media Agency Recommendations
Read more about "Benchmark on Decentralised Media Agency Recommendations"WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSurvey on Media Procurement Excellence
Read more about "Survey on Media Procurement Excellence"Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
-
Agency remuneration & contractsAgency review & pitchingMarketing procurementBenchmark on Recommended agency fee negotiators in Asia
Read more about "Benchmark on Recommended agency fee negotiators in Asia"WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
-
ChannelsInfluencersInfluencersBuilding Social Communities
Read more about "Building Social Communities"What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
-
Agency managementAgency remuneration & contractsMarketing procurementBenchmark on Media rebates & agency remuneration China
Read more about "Benchmark on Media rebates & agency remuneration China"A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
-
Agency managementAgency review & pitchingIntegrated marketingBenchmark on Recommended search agencies in LATAM
Read more about "Benchmark on Recommended search agencies in LATAM"WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSurvey on digital agency management
Read more about "Survey on digital agency management"Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
-
Agency managementAgency review & pitchingMarketing procurementBenchmark on brand strategy providers
Read more about "Benchmark on brand strategy providers"WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
-
Agency evaluation & performanceAgency rostersMarketing procurementBenchmark on Agency capability mapping
Read more about "Benchmark on Agency capability mapping"WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…