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Agency review & pitchingMarketing procurement
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WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
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Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Agency review & pitchingMarketing procurement
Benchmark on Recommended digital content agencies in Europe
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency managementMarketing procurement
Benchmark an Introduction to sourcing Ad Production
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
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Agency review & pitchingMarketing procurement
Survey into global media pitching and use of consultants
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
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Agency rostersMarketing procurementData & analytics
Survey results on Managing insight supplier communities
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
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Agency review & pitchingMarketing procurement
Benchmark on Customer journey and innovation suppliers
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
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Agency review & pitchingMarketing procurement
Benchmark on innnovation partner and business disruptor suppliers
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
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Agency review & pitchingMarketing procurement
Benchmark on the digital video vendors used by members
WFA benchmark looking at the specialist digital video vendors used by members.
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Agency remuneration & contracts
Survey results on Media Agency Remuneration 2016
WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
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Agency managementMarketing procurement
Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…