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ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
True partnership requires a change of approach from advertisers and agencies
Long-term relationships require fair balance between scope and budget
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Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Effective Agency Management
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
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Agency managementAgency remuneration & contractsProduction
Advertising production payment guidelines
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Agency remuneration & contractsMarketing procurement
Benchmark: Media SLAs & transparency
This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
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Agency managementAgency remuneration & contractsMarketing procurement
Creative crowdsourcing platforms: top tips to contracting for procurement
This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
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Agency remuneration & contractsMarketing procurement
Benchmark: Supply Chain Finance (SCF) solutions
This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…
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Agency remuneration & contractsProductionMarketing procurement
Benchmark: Category management pass-through or 3rd party costs
WFA member bechmark. For additional details, please log in.
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Agency remuneration & contractsMarketing procurementOrganisation & structure
Media Agency Models & Remuneration 2019
This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
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Agency remuneration & contractsMarketing procurement
Webinar: Global Agency Remuneration 2018
A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
7 in 10 clients: changing remuneration models will improve relations with agencies
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs