Related content
-
ChannelsAgency remuneration & contractsKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget
-
Agency remuneration & contractsIntegrated marketingRecommended law firms with global agency contract drafting experience
Read more about "Recommended law firms with global agency contract drafting experience"This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
-
Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structureEffective Agency Management
Read more about "Effective Agency Management"Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
-
Agency managementAgency remuneration & contractsProductionAdvertising production payment guidelines
Read more about "Advertising production payment guidelines"This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
-
Agency remuneration & contractsMarketing procurementBenchmark: Media SLAs & transparency
Read more about "Benchmark: Media SLAs & transparency"This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
-
Agency managementAgency remuneration & contractsMarketing procurement
Creative crowdsourcing platforms: top tips to contracting for procurement
Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
-
Agency remuneration & contractsMarketing procurementBenchmark: Supply Chain Finance (SCF) solutions
Read more about "Benchmark: Supply Chain Finance (SCF) solutions"This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…
-
Agency remuneration & contractsProductionMarketing procurementBenchmark: Category management pass-through or 3rd party costs
Read more about "Benchmark: Category management pass-through or 3rd party costs"WFA member bechmark. For additional details, please log in.
-
Agency remuneration & contractsMarketing procurementOrganisation & structureMedia Agency Models & Remuneration 2019
Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
-
Agency remuneration & contractsMarketing procurementWebinar: Global Agency Remuneration 2018
Read more about "Webinar: Global Agency Remuneration 2018"A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs