Posts about Agency remuneration & contracts

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  1.    Survey on ROMI - Your approach & measurement
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

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  2.    Survey on adserving management & payment
    Agency managementAgency remuneration & contractsAgency rosters

    Survey on adserving management & payment

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…

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  3.    Benchmark on cost variation in rate cards
    Agency remuneration & contractsMarketing procurement

    Benchmark on cost variation in rate cards

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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  4.    Benchmark on health and safety compliance and media agency contracts
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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  5.    Benchmark on creative and digital agency rates 2015
    Agency remuneration & contractsMarketing procurement

    Benchmark on creative and digital agency rates 2015

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

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  6.    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Agency evaluation & performanceAgency remuneration & contracts

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

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  7.    Survey on sourcing events
    Agency remuneration & contractsMarketing procurement

    Survey on sourcing events

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

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  8.    Survey on evolution of payment terms
    Agency remuneration & contractsMarketing procurement

    Survey on evolution of payment terms

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"