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Agency remuneration & contracts
Survey results on Media Agency Remuneration 2016
WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Survey on Media Procurement Excellence
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
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Agency remuneration & contractsAgency review & pitchingMarketing procurement
Benchmark on Recommended agency fee negotiators in Asia
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on Media rebates & agency remuneration China
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Survey on digital agency management
Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
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Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing
Benchmark on Pitch fees in South Africa
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
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Agency remuneration & contractsMarketing procurement
Benchmark on media agency rate
Benchmarked media agency rates by role for Germany, UK and US.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Marketing Sourcing KPIs
The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
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ProgrammaticAgency remuneration & contractsMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Agency remuneration & contracts
Webinar: Global Agency Remuneration & Performance Incentives in 2015
Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…
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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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Agency managementAgency remuneration & contractsAgency rosters
Survey on adserving management & payment
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…