Posts about Agency rosters

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  1.    True partnership requires a change of approach from advertisers and agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    True partnership requires a change of approach from advertisers and agencies

    Long-term relationships require fair balance between scope and budget

    Read more about "True partnership requires a change of approach from advertisers and agencies"
  2.    Webinar: Designing for integration
    Agency rostersIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of Read more about "Webinar: Designing for integration"

  3.    Designing for integration: Global marketing communications organisation research
    Agency managementAgency rosters

    Designing for integration: Global marketing communications organisation research

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…

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  4.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing operationsOrganisation & structure

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  5.    Recommended global production/implementation agency
    Agency review & pitchingAgency rostersIntegrated marketingOrganisation & structure

    Recommended global production/implementation agency

      WFA member bechmark. For additional details, please log in.

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  6.    Building a future-proof marketing procurement strategy
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

    Read more about "Building a future-proof marketing procurement strategy"
  7.    Benchmark on sourcing post-production
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

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  8.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

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  9.    Media Agency Models & Remuneration 2019
    Agency managementAgency remuneration & contractsAgency rostersMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

    Read more about "Media Agency Models & Remuneration 2019"
  10.    Nine steps to identifying an agency set-up that fits your organisation’s needs
    Agency rosters

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…

    Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"
  11.    Webinar: The future of agency rosters
    Agency rosters

    Webinar: The future of agency rosters

    In this webinar with The Observatory…

    Read more about "Webinar: The future of agency rosters"
  12.    Benchmark on Sourcing Adaptation & Transcreation
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Sourcing Adaptation & Transcreation

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"