Related content
-
Diversity & InclusionAgency rosters
US ad industry sees significant growth in supplier diversity
New ANA report highlights growing importance of hiring diverse suppliers among marketers
-
Agency rostersMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
-
Agency managementAgency rosters
Agency Family Tree: Global, APAC & China
R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
-
Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
-
Agency managementAgency rostersMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.
-
Agency rosters
Client views on developing creative in-house
Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…
-
Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
-
Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
-
Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
True partnership requires a change of approach from advertisers and agencies
Long-term relationships require fair balance between scope and budget
-
Agency rostersIntegrated marketing
Webinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
-
Agency managementAgency rosters
Designing for integration: Global marketing communications organisation research
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…