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WFA member survey. For more details, please log in.
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Sourcing Forum meeting overview (June 2019)
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Agency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing post-production
WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on Supplier Relationship Management (SRM) models
WFA member bechmark. For additional details, please log in.
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Agency rosters
Nine steps to identifying an agency set-up that fits your organisation’s needs
From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…
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Agency rosters
Webinar: The future of agency rosters
In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the…
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on Sourcing Adaptation & Transcreation
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing talent
WFA member benchmark. For additional details, please log in.
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Agency rostersIntegrated marketing
Roster arrangements under review at 74% of multinational brands
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Survey on The Future of Agency Rosters
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Media governanceMedia transparencyAgency rosters
Media Forum Meeting Overview (April 2018, New York)
Overview of the Media Forum held in April 2018 in New York City.