Posts about Agency rosters

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  1.    Building a future-proof marketing procurement strategy
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

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  2.    Benchmark on sourcing post-production
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

     WFA member bechmark. For additional details, please log in.

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  3.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

     WFA member bechmark. For additional details, please log in.

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  4.    Nine steps to identifying an agency set-up that fits your organisation’s needs
    Agency rosters

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…

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  5.    Webinar: The future of agency rosters
    Agency rosters

    Webinar: The future of agency rosters

    In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the…

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  6.    Benchmark on Sourcing Adaptation & Transcreation
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Sourcing Adaptation & Transcreation

     WFA member benchmark. For additional details, please log in.

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  7.    Benchmark on sourcing talent
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing talent

      WFA member benchmark. For additional details, please log in.

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  8.    Roster arrangements under review at  74% of multinational brands
    Agency rostersIntegrated marketing

    Roster arrangements under review at 74% of multinational brands

    New study finds widespread dissatisfaction on both sides of the advertiser agency divide

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  9.    Survey on The Future of Agency Rosters
    Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Survey on The Future of Agency Rosters

       

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  10.    Media Forum Meeting Overview (April 2018, New York)
    Media governanceMedia transparencyAgency rosters

    Media Forum Meeting Overview (April 2018, New York)

     Overview of the Media Forum held in April 2018 in New York City.

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  11.    Marketing Procurement Category Tree
    Agency managementAgency rostersMarketing procurementOrganisation & structure

    Marketing Procurement Category Tree

    WFA member survey. For additional details, please log in.

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  12.    Survey results on Managing insight supplier communities
    Agency rostersMarketing procurementData & analytics

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

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