Posts about Agency rosters

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  1.    Benchmark on splitting strategic media planning from buying
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"
  2.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"