Posts about Alice Tomlinson

Related content

1. 
   Event reports

   21 November 2023
   Marketing procurement

   WFA Sourcing Forum, Forum Connect NYC (November 2023)

   WFA

   Overview of the WFA Sourcing Forum meeting, held in New York

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2. 
   Benchmarks & surveys

   14 November 2023
   Marketing procurement

   Benchmark: Global category management - Production consultants

   WFA

   WFA member benchmark on how marketing organisations work with production consultants.

   Read more about "Benchmark: Global category management - Production consultants"
3. 
   Videos & webinars

   13 November 2023
   Agency remuneration & contracts

   Spotlight: Enhancing Media Transparency in China: Actionable Insights

   WFA

   Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…

   Read more about "Spotlight: Enhancing Media Transparency in China: Actionable Insights"
4. 
   Videos & webinars

   6 November 2023

   Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

   WFA

   Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which…

   Read more about "Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)"
5. 
   Benchmarks & surveys

   1 November 2023
   Marketing procurement

   Benchmark: Savings Categorisation of Inflation Hedging

   WFA

   WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

   Read more about "Benchmark: Savings Categorisation of Inflation Hedging"
6. 
   Videos & webinars

   5 October 2023
   Marketing technologyAIMarketing technologyMarketing technology

   Spotlight: The impact of AI on Production

   WFA

   Are we seeing genuine innovation or just greater efficiency?

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7. 
   Videos & webinars

   29 September 2023
   Marketing technologyMarketing technologyMarketing technology

   Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

   WFA

   Learn how GenAI is being rolled out in marketing across the globe.

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8. 
   Videos & webinarsReports & whitepapers

   15 June 2023

   Spotlight: The Sourcing Board presents ‘Our Journey Forward’

   WFA

   3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…

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