Posts about Alice Tomlinson

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1. 
   Benchmarks & surveys

   29 February 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended market research sources of data

   WFA

   WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

   Read more about "Benchmark: Recommended market research sources of data"
2. 
   Event reports

   27 February 2024
   Marketing procurement

   Sourcing Forum Meeting (February 2024, remote)

   WFA

   Overview of the WFA Sourcing Forum meeting, held remotely on 22nd February 2024

   Read more about "Sourcing Forum Meeting (February 2024, remote)"
3. 
   Benchmarks & surveys

   27 February 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended POSM production companies

   WFA

   WFA member benchmark on recommended POSM production services across Europe

   Read more about "Benchmark: Recommended POSM production companies"
4. 
   Benchmarks & surveys

   27 February 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended packaging design agencies

   WFA

   WFA member benchmark on recommended packaging design agencies. 

   Read more about "Benchmark: Recommended packaging design agencies"
5. 
   Videos & webinars

   14 February 2024
   Marketing procurement

   Spotlight: Creative Production & The Economic Climate

   WFA

   Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…

   Read more about "Spotlight: Creative Production & The Economic Climate"
6. 
   Videos & webinars

   6 February 2024
   Agency remuneration & contracts

   Spotlight: The Evolution of Sponsorship

   WFA

   Sponsorship has grown up.

   For many brands, sponsorship used to be viscerally driven, often without any strategy and often…

   Read more about "Spotlight: The Evolution of Sponsorship"
7. 
   Benchmarks & surveys

   29 January 2024
   Agency review & pitchingGamingMarketing procurement

   Benchmark: recommended sponsorship activation partners

   WFA

   WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

   Read more about "Benchmark: recommended sponsorship activation partners"
8. 
   Videos & webinars

   26 January 2024
   Agency remuneration & contractsAI

   Spotlight: Search Engine Optimisation (SEO)

   WFA

   The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.

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9. 
   Event reports

   16 January 2024
   Marketing procurement

   WFA Sourcing Forum (January 2024, remote)

   WFA

   Overview of the WFA Sourcing Forum meeting, held remotely on 10^th January 2024

   Read more about "WFA Sourcing Forum (January 2024, remote)"
10. 
    Benchmarks & surveys

    19 December 2023
    InfluencersInfluencersMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

    Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"
11. 
    Videos & webinars

    7 December 2023
    Agency remuneration & contracts

    Spotlight: A 2023 Agency Roundup - Beyond the Surface

    WFA

    Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…

    Read more about "Spotlight: A 2023 Agency Roundup - Beyond the Surface"
12. 
    Event reports

    28 November 2023
    Marketing procurement

    WFA Sourcing Forum (November 2023)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in London

    Read more about "WFA Sourcing Forum (November 2023)"