Posts about Alice Tomlinson

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1. 
   Benchmarks & surveys

   4 June 2024
   ProgrammaticMarketing procurement

   Benchmark: Programmatic models

   WFA

   WFA member benchmark exploring how members are structuring programmatic models

   Read more about "Benchmark: Programmatic models"
2. 
   Videos & webinars

   30 May 2024
   Agency remuneration & contractsCreativityMarketing procurement

   Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments

   Global Marketing Sourcing Manager

   There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…

   Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"
3. 
   Event reports

   22 May 2024
   Marketing procurement

   WFA Sourcing Forum GMW (May 2024)

   WFA

   Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week

   Read more about "WFA Sourcing Forum GMW (May 2024)"
4. 
   Benchmarks & surveys

   17 May 2024
   Agency rostersMarketing procurement

   Benchmark: Panel service provider(s)

   WFA

   WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

   Read more about "Benchmark: Panel service provider(s)"
5. 
   Videos & webinars

   24 April 2024
   CreativityAIMarketing procurement

   Spotlight: The Democratisation of Virtual Production

   WFA

   The past few years have seen the emergence and evolution of virtual production.

   Read more about "Spotlight: The Democratisation of Virtual Production"
6. 
   Benchmarks & surveys

   9 April 2024
   Marketing procurement

   Benchmark: Recommended social media agencies in South-East Europe

   WFA

   WFA member benchmark on recommended social media agencies in South-East Europe.

   Read more about "Benchmark: Recommended social media agencies in South-East Europe"
7. 
   Event reports

   2 April 2024
   Marketing procurement

   WFA Sourcing x Tech and Privacy Forum (March 2024, remote)

   WFA

   Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26^th March 2024

   Read more about "WFA Sourcing x Tech and Privacy Forum (March 2024, remote)"
8. 
   Reports & whitepapers

   28 March 2024
   Marketing procurement

   Marketing procurement seeks better, smarter metrics in 2024

   Laura Forcetti

   WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024.…

   Read more about "Marketing procurement seeks better, smarter metrics in 2024"
9. 
   Benchmarks & surveys

   25 March 2024
   AIMarketing procurement

   Benchmark: Content adaptation at scale using automation and GenAI

   WFA

   WFA member benchmark exploring how WFA members are adapting content at scale

   Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
10. 
    Videos & webinars

    25 March 2024
    CreativityAI

    Spotlight: Journey with GenAI: real-world applications and current progress

    WFA

    Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.

    Read more about "Spotlight: Journey with GenAI: real-world applications and current progress"
11. 
    Benchmarks & surveys

    1 March 2024
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended PR agencies

    WFA

    WFA member benchmark on recommended PR agencies

    Read more about "Benchmark: Recommended PR agencies"
12. 
    Benchmarks & surveys

    1 March 2024
    Agency review & pitchingMarketing procurement

    Benchmark: recommended adaptation/translation agencies

    WFA

    WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…

    Read more about "Benchmark: recommended adaptation/translation agencies"