Digital policyAIData collection & privacy
Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
Brand safetyBrand safety
GARM launches Generative AI and Metaverse brand safety playbook
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…
Digital policyMarketing lawData collection & privacy
Webinar: AI & advertising, a consumer perspective
A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology
Driving brand value with emotional intelligence in content
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
ProgrammaticData collection & privacy
Major multinationals identify emerging skills gaps on AI, programmatic and IoT
Performance lags priority on digital integration and e-commerce