Posts about Asia-Pacific

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1. 
   Benchmarks & surveys

   18 December 2019
   Marketing procurement

   Benchmark: OTT Media Buying Practices (APAC)

   WFA

   This WFA member benchmark of various OTT Media buying practises by WFA members.

   Read more about "Benchmark: OTT Media Buying Practices (APAC)"
2. 
   Event reports

   6 December 2019
   Digital policyMarketing to childrenData collection & privacy

   RAC Programme meeting overview (November 2019)

   WFA

   Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

   Read more about "RAC Programme meeting overview (November 2019)"
3. 
   Event reports

   26 November 2019
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Sourcing Forum meeting overview (November 2019)

   WFA

   Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

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4. 
   Videos & webinars

   19 November 2019
   Marketing technologyMarketing technologyMarketing technology

   Webinar: Blockchain in Marketing

   WFA, R3

   During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

   Read more about "Webinar: Blockchain in Marketing"
5. 
   Benchmarks & surveys

   5 September 2019
   Agency managementAgency review & pitching

   Benchmark: Event & Experimental Agencies (Australia)

   WFA

   This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

   Read more about "Benchmark: Event & Experimental Agencies (Australia)"
6. 
   Reports & whitepapers

   31 July 2019
   InfluencersInfluencersIntegrated marketing

   Working with celebrities and influencers in China

   R3

   White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

   Read more about "Working with celebrities and influencers in China"
7. 
   Event reports

   28 June 2019
   Digital policyMarketing to childrenData collection & privacy

   DGX meeting overview (June 2019)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

   Read more about "DGX meeting overview (June 2019)"
8. 
   Event reports

   27 June 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum Meeting Overview (June 2019, Shanghai)

   WFA

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

   Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
9. 
   Event reports

   29 May 2019
   Agency managementOrganisation & structure

   WFA Forum (May 2019, Japan)

   WFA

   Overview of the WFA Forum held on May 29th, 2019 in Tokyo

   Read more about "WFA Forum (May 2019, Japan)"
10. 
    Benchmarks & surveys

    16 May 2019
    Agency evaluation & performanceAgency managementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"
11. 
    Event reports

    12 April 2019
    Programmatic

    Progressive Programmatic Solutions workshop overview (April 2019)

    WFA, Infectious Media, Ebiquity

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

    Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"
12. 
    NewsBenchmarks & surveys

    20 February 2019
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    WFA

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"