Digital policyData collection & privacy
DGX meeting overview (May 2018)
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
Self-regulationValue of advertising
Advertising standards toolkit for the promotion of effective self-regulation
Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
Digital transformationMarketing technologyData-driven marketingMarketing technology
Considerations on the road to digital transformation (2017)
Members only content. Please log in to view.
Webinar: How to Raise your Game and Win in Programmatic
James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…
Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended creative agencies and consultancies
An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure
Survey on China agency rosters
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
Agency managementMarketing procurement
Benchmark on Recommended Agencies for Social Media Audit in China
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
Agency review & pitchingMarketing procurement
Benchmark on brand tracking in China
WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
Agency managementIntegrated marketing
Survey results on Marketing in ASEAN
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
Agency remuneration & contractsAgency review & pitchingMarketing procurement
Benchmark on Recommended agency fee negotiators in Asia
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on Media rebates & agency remuneration China
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
Survey on Mobile Marketing China: Online to Offline
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…