Marketing technologyMarketing technology
Webinar: Blockchain in Marketing
During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…
Working with celebrities and influencers in China
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
Digital policyMarketing to childrenData collection & privacy
DGX meeting overview (June 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore
Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (June 2019, Shanghai)
Overview of the Media Forum held on June 27th, 2019 in Shanghai
Agency managementOrganisation & structure
WFA Forum (May 2019, Japan)
Overview of the WFA Forum held on May 29th, 2019 in Tokyo
Progressive Programmatic Solutions workshop overview (April 2019)
Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
ProgrammaticDigital policyData collection & privacy
DGX meeting overview (October 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
Agency review & pitchingProductionCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.
Digital policyData collection & privacy
DGX meeting overview (May 2018)
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
Self-regulationValue of advertising
Advertising standards toolkit for the promotion of effective self-regulation
Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
Digital transformationMarketing technologyData-driven marketingMarketing technology
Considerations on the road to digital transformation (2017)
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