Posts about Asia-Pacific

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  1.    WFA Forum (May 2019, Japan)
    Agency managementOrganisation & structure

    WFA Forum (May 2019, Japan)

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

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  2.    Benchmark: 3rd-party consultant to manage the Client-Agency relationship
    Agency evaluation & performanceAgency managementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

     WFA member bechmark. For additional details, please log in.

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  3.    Progressive Programmatic Solutions workshop overview (April 2019)
    Programmatic

    Progressive Programmatic Solutions workshop overview (April 2019)

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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  4.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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  5.    DGX meeting overview (October 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (October 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

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  6.    Recommended creative agencies in APAC
    Agency review & pitchingCreativityMarketing procurement

    Recommended creative agencies in APAC

     WFA member benchmark. For additional details, please log in.

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  7.    DGX meeting overview (May 2018)
    Digital policyData collection & privacy

    DGX meeting overview (May 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"
  8.    Advertising standards toolkit for the promotion of effective self-regulation
    Self-regulationValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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  9.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

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  10.    Webinar: How to Raise your Game and Win in Programmatic
    Programmatic

    Webinar: How to Raise your Game and Win in Programmatic

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…

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  11.    Benchmark on recommended creative agencies and consultancies
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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  12.    Survey on China agency rosters
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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