Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   27 February 2017
   ChannelsAgency managementAgency review & pitching

   Benchmark on recommended etail content agencies

   WFA

    WFA member benchmark. For additional details, please log in.

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2. 
   Benchmarks & surveysReports & whitepapers

   15 February 2017
   Agency managementIntegrated marketing

   Survey on Briefing for integrated communications (2017)

   WFA, The Observatory

   WFA member survey. For additional details, please log in.

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3. 
   Benchmarks & surveys

   1 February 2017
   Agency evaluation & performanceAgency managementMarketing procurement

   Marketing Procurement Maturity Assessment 2017

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Marketing Procurement Maturity Assessment 2017"
4. 
   Benchmarks & surveysReports & whitepapers

   31 January 2017
   Digital transformationConsumer insightData-driven marketing

   10 steps to close the gap between digital consumers and businesses

   WFA, The Digital Consultancy

      

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5. 
   Benchmarks & surveys

   26 January 2017
   Agency managementAgency review & pitching

   Benchmark on Digital & Social Agency Recommendations in the UK

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
6. 
   Benchmarks & surveys

   12 January 2017
   Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

   Survey results on Programmatic & trading desks

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey results on Programmatic & trading desks"
7. 
   Benchmarks & surveys

   1 January 2017
   Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

   Survey results on Agency evaluation

   WFA, Decideware

   WFA member survey. For additional details, please log in.

   Read more about "Survey results on Agency evaluation"
8. 
   Benchmarks & surveys

   12 December 2016
   Consumer insight

   Benchmark on testing big ideas

   WFA

    WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

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9. 
   Benchmarks & surveys

   12 December 2016
   Marketing procurement

   Benchmark on trade mark clearance for design and logo agencies

   WFA

    WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

   Read more about "Benchmark on trade mark clearance for design and logo agencies"
10. 
    Benchmarks & surveys

    24 October 2016
    Marketing procurement

    Benchmark on the use of crowd-sourcing

    WFA

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

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11. 
    Benchmarks & surveys

    18 October 2016
    Organisation & structure

    Survey on regional marketing structures

    WFA

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

    Read more about "Survey on regional marketing structures"
12. 
    Benchmarks & surveys

    10 October 2016
    Agency evaluation & performanceAgency remuneration & contracts

    Survey on Global Ad Server Management

    WFA, Ebiquity

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…

    Read more about "Survey on Global Ad Server Management"