Posts about Benchmarks & surveys

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  1.    Benchmark: Shopper Agency recommendations in Western Europe
    Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

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  2.    Benchmark: Procurement systems for marketing
    Marketing procurement

    Benchmark: Procurement systems for marketing

    This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they…

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  3.    Survey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  4.    Benchmark: Category Management of Market Research & Insights
    Agency remuneration & contractsMarketing procurement

    Benchmark: Category Management of Market Research & Insights

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  5.    Privacy compliance for cookies, pixels and other types of tracker (2019)
    Digital policyData collection & privacy

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…

    Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"
  6.    KPIs to consider when buying on TV in the MEA region
    ChannelsAgency remuneration & contracts

    KPIs to consider when buying on TV in the MEA region

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  7.    Achieving greater financial transparency with your agencies
    Agency managementMarketing procurement

    Achieving greater financial transparency with your agencies

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency…

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  8.    Voice and audio branding strategy
    Organisation & structure

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

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  9.    DGX Benchmark on partners for data privacy strategy on implementation
    Digital policyData collection & privacy

    DGX Benchmark on partners for data privacy strategy on implementation

    This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…

    Read more about "DGX Benchmark on partners for data privacy strategy on implementation"
  10.    DGX Benchmark on Digital asset retention policies
    Digital policy

    DGX Benchmark on Digital asset retention policies

    This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them

    Read more about "DGX Benchmark on Digital asset retention policies"
  11.    Recommended law firms with global agency contract drafting experience
    Agency remuneration & contractsIntegrated marketing

    Recommended law firms with global agency contract drafting experience

    This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.

    Read more about "Recommended law firms with global agency contract drafting experience"
  12.    DGX Benchmark on data protection/data privacy structure
    Digital policyData collection & privacy

    DGX Benchmark on data protection/data privacy structure

     This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…

    Read more about "DGX Benchmark on data protection/data privacy structure"