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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
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The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
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Programmatic
Global Programmatic Maturity Report 2018
The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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ChannelsData & analytics
TV and online video costs to rise considerably, forecasts show
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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ChannelsData & analytics
Media cost inflation & deflation forecasts 2019
Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Digital policyData & analyticsData-driven marketing
DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on payment terms regulations for marketing products and services
WFA member benchmark. For additional details, please log in.
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Agency review & pitchingCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.