Related content
-
Integrated marketing
Benchmark on Creative Agencies and the Multichannel Challenge
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Survey on Media Procurement Excellence
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
-
Agency management
Survey results on Global Partnerships
-
Agency remuneration & contractsAgency review & pitchingMarketing procurement
Benchmark on Recommended agency fee negotiators in Asia
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
-
Ad fraud & verification
Survey on Global Ad Fraud
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
-
Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on Media rebates & agency remuneration China
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
-
Agency managementAgency review & pitchingIntegrated marketing
Benchmark on Recommended search agencies in LATAM
WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
-
Benchmark on Competitive Media Spend Monitoring
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Survey on digital agency management
Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
-
Agency managementAgency review & pitchingMarketing procurement
Benchmark on brand strategy providers
WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
-
ChannelsProgrammatic
Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
-
Agency evaluation & performanceAgency rostersMarketing procurement
Benchmark on Agency capability mapping
WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…