Posts about Benchmarks & surveys

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  1.    Benchmark: marketing budget planning software
    Marketing procurement

    Benchmark: marketing budget planning software

    WFA member benchmark on marketing budget planning software.

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  2.    Benchmark: supplier performance management software
    Marketing procurement

    Benchmark: supplier performance management software

    WFA member benchmark on supplier performance management software.

    Read more about "Benchmark: supplier performance management software"
  3.    Benchmark: Direct To Consumers Insights practice

    Benchmark: Direct To Consumers Insights practice

    This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…

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  4.    Global marketing industry launches 2023 DEI Census
    Diversity & Inclusion

    Global marketing industry launches 2023 DEI Census

    Marketing professionals to share their workplace experiences by filling in anonymous,…

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  5.    Benchmark: Cascading sustainability commitments to agencies
    Agency managementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

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  6.    DGX benchmark on WFA members’ data ethics policies
    Digital policy

    DGX benchmark on WFA members’ data ethics policies

    Benchmark on data ethics policies

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  7.    Benchmark: Recommended Creative Agencies for Sustainability
    Agency review & pitching

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

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  8.    Benchmark: Global Category Management – Artwork, pre-press & print
    Marketing procurement

    Benchmark: Global Category Management – Artwork, pre-press & print

    This WFA member benchmark examined the category management of artwork, pre-press & print.

    Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
  9.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

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  10.    Benchmark: Negotiating paid search deals
    Marketing procurement

    Benchmark: Negotiating paid search deals

    This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

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  11.    WFA Benchmark Results: Taking a Deeper Dive into Retail Media

    WFA Benchmark Results: Taking a Deeper Dive into Retail Media

    Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…

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  12.    Benchmark: Global Category Management – Models (for artwork/photography)
    Marketing procurement

    Benchmark: Global Category Management – Models (for artwork/photography)

    This WFA member benchmark examined the category management of models, for photography and/or artwork.

    Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"