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Marketing procurement
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This research was created to draw a picture of regional marketing structures, roles and responsibilities.
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Agency evaluation & performanceAgency remuneration & contracts
Survey on Global Ad Server Management
The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…
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Agency managementOrganisation & structure
Survey on Working with adtech and martech startups
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
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Data & analytics
Benchmark on setting up knowledge/insights sharing platforms
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
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Media governanceAgency evaluation & performance
Benchmark on Media auditor RFP
WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
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Agency managementMarketing procurementData & analytics
Benchmark on recommended Customer Data Strategy Consultants
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurement
Benchmark on recommended Creative agencies in Middle East
WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…
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Agency evaluation & performanceMarketing procurement
Survey on measuring market share
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…
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Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
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Agency managementMarketing procurement
Benchmark on recommended eCommerce partners in Europe
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended creative agencies and consultancies
An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.