Posts about Camelia Cristache

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  1.    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Diversity & Inclusion

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

    Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"
  2.    Webinar: Progressive gender portrayals in advertising
    Diversity & Inclusion

    Webinar: Progressive gender portrayals in advertising

    WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform…

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  3.    WFA talks Better Marketing: Gender and diversity
    Diversity & Inclusion

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

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  4.    WFA launches Guide to Progressive Gender Portrayals in Advertising
    Diversity & Inclusion

    WFA launches Guide to Progressive Gender Portrayals in Advertising

    Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…

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  5.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

    Read more about "A guide to progressive gender portrayals in advertising"
  6.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Diversity & InclusionBrand purposeBrand reputation

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

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  7.    Survey into global media pitching and use of consultants
    Agency review & pitchingMarketing procurement

    Survey into global media pitching and use of consultants

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…

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  8.    Marketing in LATAM survey results
    Organisation & structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

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  9.    Benchmark on recommended global content agencies
    Agency evaluation & performanceAgency review & pitchingIntegrated marketing

    Benchmark on recommended global content agencies

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

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