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Value of advertisingInclusive MarketingMarketing capabilities
Top 12 thoughts from our Global Marketer of the Year shortlist
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
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Food marketingSelf-regulationMarketing to children
Webinar: Regulatory pressures on food and beverage marketing around the globe
This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to…
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Digital policyMarketing to childrenData collection & privacy
RAC Programme meeting overview (November 2019)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels
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Inclusive Marketing
WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of…
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Self-regulationInclusive Marketing
Handbook of good practices and responsibility for ending harassment in events
This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…
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Inclusive MarketingBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Inclusive Marketing
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Inclusive Marketing
Webinar: Progressive gender portrayals in advertising
WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform…
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Inclusive Marketing
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Inclusive Marketing
WFA launches Guide to Progressive Gender Portrayals in Advertising
Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
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Inclusive MarketingBrand purpose
A guide to progressive gender portrayals in advertising
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Inclusive MarketingBrand purposeBrand reputation
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…