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Diversity & Inclusion
WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of…
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Self-regulationDiversity & Inclusion
Handbook of good practices and responsibility for ending harassment in events
This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…
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Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Diversity & Inclusion
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Diversity & Inclusion
Webinar: Progressive gender portrayals in advertising
WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform…
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Diversity & Inclusion
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Diversity & Inclusion
WFA launches Guide to Progressive Gender Portrayals in Advertising
Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
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Diversity & InclusionBrand purpose
A guide to progressive gender portrayals in advertising
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Diversity & InclusionBrand purposeBrand reputation
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
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Agency review & pitchingMarketing procurement
Survey into global media pitching and use of consultants
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
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Organisation & structure
Marketing in LATAM survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Agency evaluation & performanceAgency review & pitchingIntegrated marketing
Benchmark on recommended global content agencies
WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
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