Posts about Case Studies

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  1.    Case study | Mastercard: True Name

    Case study | Mastercard: True Name

    Financial services company launches card to ease pain point in the LGBTQIA+ community

    This article was originally published…

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  2.    Insight & Strategy: Google Creatability

    Insight & Strategy: Google Creatability

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally…

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  3.    Case study | Dove: Women like us

    Case study | Dove: Women like us

    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally…

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  4.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

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  5.    Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

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  6.    Ikea / ‘ThisAbles’

    Ikea / ‘ThisAbles’

    Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…

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  7.    Black & Abroad / ‘Go back to Africa’

    Black & Abroad / ‘Go back to Africa’

    Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…

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  8.    Coca-Cola / ‘The phonetic can’

    Coca-Cola / ‘The phonetic can’

    Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…

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  9.    Unilever / ‘The Will’

    Unilever / ‘The Will’

    At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…

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  10.    L’Oréal / ‘The Non-Issue’

    L’Oréal / ‘The Non-Issue’

    In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the…

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  11.    Gillette / ‘First shave’

    Gillette / ‘First shave’

    Gillette reiterates commitment to dispelling harmful gender stereotypes

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  12.    Mattel / ‘Creatable World’

    Mattel / ‘Creatable World’

    Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.

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