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Creativity
Innovation at Cannes
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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Diversity & Inclusion
Case study | Budweiser: Future Official Sponsors of the NWSL
Beer brand closes gender pay gap by driving the call to action in sports sponsorship
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Diversity & Inclusion
Case study | Google: Search Black-owned
Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally…
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Diversity & Inclusion
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Diversity & Inclusion
Case study | Warner Music Group: Saylists
Record label teams up with Apple Music to offer speech therapy for kids through its songs
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Diversity & Inclusion
Case study | Home Centre: A Dad's Job
UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
This article…
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Diversity & Inclusion
Case study | Samsung: Tallk
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
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Diversity & Inclusion
Insight & Strategy | Frida Mom: Fourth Trimester
How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
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Diversity & Inclusion
Case study | Brahma: What you see today
Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was…
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Diversity & Inclusion
Insight & Strategy | Mattel: Creatable World
Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
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Diversity & Inclusion
Insight & Strategy | Doritos: The Best Gift
Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was…
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Case study | Aeromexico: Not quite all-American
Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January…